BestEdge.AI
Website Proposal · 2026

A smarter, faster,
fully accessible website
for ENT Associates.

Why 2026 is the right time to rebuild — and what a modern, AI-powered site looks like for a 10-location healthcare practice. HIPAA-safe by design, WCAG 2.1 AA from day one.

Prepared for

ENT Associates of Florida

Prepared by

BestEdge.AIAdam Simpson

Scope

Public website only · no PHI

Why this matters now

30 years of reputation. A front door that hasn't kept up.

ENT Associates of Florida is the leading ENT practice in the Tampa Bay area — 10 locations across four counties. The website is the front door to that reputation, and right now it's running on aging WordPress infrastructure that predates modern accessibility law, modern patient expectations, and modern AI capability.

What follows is the proposal — one benefit per screen — for what a 2026 rebuild actually delivers.

01 · HIPAA-Safe by Design

A public website that never becomes a HIPAA liability.

All intake and scheduling already routes through Phreesia. That's the right architecture. The rebuild preserves and reinforces that boundary on every page, every form, every new feature.

  • Zero PHI captured anywhere on the public site — by architecture, not by policy
  • Every form on the site stays on the public-information side of the Phreesia handoff
  • Vendor and integration choices reviewed against HIPAA exposure before they ship
  • Documented safeguards your compliance team can hand to an auditor

02 · WCAG 2.1 AA Accessibility

Accessibility built in — not bolted on at the end.

Not optional for a healthcare provider, and not just a legal floor. ENT and audiology patients skew older and are disproportionately likely to need accessible design.

  • WCAG 2.1 AA across all 10 location pages, every service page, and the education library
  • Real screen-reader testing with NVDA, JAWS, and VoiceOver — not just automated scans
  • Color contrast, focus states, keyboard navigation, and reduced-motion support throughout
  • Captioned doctor videos and tagged, accessible PDFs as a standard, not an exception

03 · Modern Design

A front door that finally matches a 30-year reputation.

ENT Associates is the leading practice in Tampa Bay. The current site doesn't say that. The rebuild is a calm, confident, modern design system that signals quality before a patient reads a single word.

  • A unified visual identity carried consistently across every page and document
  • Typography, spacing, and imagery tuned for a healthcare audience — clear, never clinical-cold
  • Component library so future pages stay on-brand without a designer in the loop
  • Patient photography and provider headshots presented with the polish the practice deserves

04 · Mobile & Performance

Mobile-first, because that's where patients actually are.

Most visits to a healthcare site start on a phone — often in a waiting room, parking lot, or on the way to an appointment. The rebuild is engineered for that reality first, desktop second.

  • Pages load in under two seconds on average mobile connections
  • Click-to-call, click-for-directions, and Phreesia booking one tap away on every page
  • Tap targets, font sizes, and forms designed for one-handed phone use
  • Core Web Vitals in the green — better SEO and a better patient experience at the same time

05 · Built for 10 Locations

Locations, services, and providers as first-class data.

Today, locations are an afterthought — a flat list at the bottom of the homepage. The rebuild restructures the site so each location, service line, and provider connects to the others as real, queryable data.

  • Every location gets its own real page — hours, providers, services, directions, photos
  • Service pages cross-link to the right providers at the right offices automatically
  • Local SEO that actually competes in each market the practice serves
  • Adding a new location or provider is a form, not a rebuild

06 · Forms & Documents

Forms and PDFs that actually work for every patient.

The Forms & Information and Education Library pages currently rely on static, often non-accessible PDFs. This is one of the most visible improvements available — and one of the easiest wins.

  • Tagged, screen-reader-friendly PDFs — most medical-practice PDFs fail this today
  • Smart, fillable forms (general info only, never PHI), pre-populated by location and service
  • Patient-friendly aftercare documents generated from the education library, English and Spanish
  • One consistent visual standard replacing today's mix of scanned and inconsistent files

07 · Education Library

A clinical content library patients can actually use.

The education content is one of the practice's most valuable assets. The rebuild gives it the structure, search, and presentation it needs to actually drive patient trust and SEO.

  • Clear taxonomy by condition, symptom, treatment, and specialty
  • Every article connected to the right providers and the right locations
  • Captioned doctor videos with searchable transcripts that strengthen SEO
  • Clinician-reviewed publishing workflow — AI drafts, providers approve

08 · AI · Find Your Specialist

The right doctor, at the right office, in three taps.

A short, homepage-friendly flow: patients pick their concern from a fixed list, pick a preferred location, and land on the right doctor at the right office — ending in a direct Phreesia booking link. Always routing, never diagnosing.

  • Fixed concern list (hearing loss, chronic sinus, snoring, hoarse voice, pediatric ENT, facial cosmetic)
  • Fallback logic routes to the nearest qualifying location when there's no exact match
  • Ends in a direct, deep-linked Phreesia booking — no extra steps for the patient
  • Built on structured provider data, so it stays accurate as the team grows

10 · AI · Multilingual Experience

A site that meets Tampa Bay's Spanish-speaking patients where they are.

Tampa Bay has a significant Spanish-speaking population, and the current site offers nothing. The rebuild treats Spanish as a first-class experience, not an afterthought.

  • AI-assisted translation of the education library and core service pages
  • Clinical review of every translated page before it publishes
  • Captioned doctor videos in both languages, with searchable transcripts in each
  • A measurable SEO footprint in Spanish across the markets the practice serves

11 · AI · Content Operations

Provider bios, hours, and location data — always in sync.

Across 10 locations and dozens of providers, the biggest day-two risk is drift: stale hours, outdated bios, conflicting service descriptions. The rebuild treats consistency as an operational feature, not a hope.

  • One source of truth for provider bios, hours, and location data across the entire site
  • Ongoing audits flag stale pages, duplicate descriptions, and broken links automatically
  • Update once, propagate everywhere — locations, services, providers, education
  • Clinician sign-off built into the workflow for anything patient-facing
Optional add-on

accessiBe overlay — extra protection, on top of native AA.

The rebuild ships WCAG 2.1 AA compliant on its own — accessiBe is not required. We recommend it as optional belt-and-suspenders insurance: an always-on AI overlay that adapts the site for individual user needs and adds a documented compliance posture for the long tail of edge cases and future content.

  • Runs continuously as content changes across 10 locations
  • User-facing accessibility menu for individual needs
  • Compliance statement and ongoing monitoring

List price

$179/ month

Annual plans typically discounted. Billed directly by accessiBe — not included in build cost.

accessibe.com →
Investment & timeline

$7,500 one-time fee. 4–6 weeks to launch.

A fixed-scope rebuild of the public website — no recurring platform cost from BestEdge.AI, no surprise change orders.

Build fee

$7,500one time
  • Complete public website rebuild
  • HIPAA-safe architecture review
  • WCAG 2.1 AA accessibility build
  • 10-location content structure
  • Launch support & handoff documentation

Timeline

4–6weeks
  • 1Week 1: Discovery, content audit, sitemap
  • 2Weeks 2–3: Design, content build, accessibility pass
  • 3Weeks 4–5: Development, forms, 10-location pages
  • 4Week 6: QA, final review, launch
Next step

Proposal Review Call.

One working session to walk through this outline together, confirm priorities and sequencing, and align scope with your timeline and budget.

Roughly 45 minutes · screen-share walk-through discussion

Adam Simpson

adam@bestedge.ai

315-529-5294